Shopify + msg10x: The Complete Integration Guide

Why Connect Shopify to msg10x?

Your Shopify store generates dozens of customer touchpoints — order placed, payment received, order shipped, out for delivery, delivered, review requested. Every one of these can be automated via WhatsApp with a 85%+ open rate. SMS and email simply can't compete.

Prerequisites

• Shopify store (Basic plan or above)
• msg10x account on Starter plan or above
• Verified WhatsApp Business number
• Meta-approved templates for order notifications (msg10x provides pre-built templates)

Step-by-Step Integration

Step 1: Install the msg10x Shopify App

Go to the Shopify App Store → search "msg10x" → Install. Grant the required permissions (read orders, read customers, write metafields).

Step 2: Connect Your WhatsApp Number

In the msg10x Shopify app settings, click "Connect WhatsApp" and follow the Facebook Business Manager flow. Your number will be connected within 5 minutes.

Step 3: Enable Automation Triggers

In msg10x → Automations → Shopify, you'll see pre-built triggers:

• Order Confirmed → Send order confirmation template
• Order Shipped → Send tracking link template
• Out for Delivery → Send delivery day alert
• Delivered → Send review request (24-hour delay)
• Order Cancelled → Send cancellation + re-engagement
• Cart Abandoned → Send recovery message (1-hour delay)
• NDR Raised → Send rescheduling flow

Step 4: Customize Templates

Each trigger uses a Meta-approved template. Customize the text, add your brand voice, and set variable mappings ({{customer_name}}, {{order_id}}, {{tracking_link}}, etc.).

Step 5: Test and Go Live

Place a test order on your Shopify store and verify each WhatsApp message fires correctly. Check the message preview, variable substitution, and delivery to your test number. Then toggle to Live mode.

Expected Impact

• Order confirmation open rate: 91% (vs 22% for email)
• Cart abandonment recovery rate: 18–24%
• Review request response rate: 34% (vs 4% for email)
• NDR recovery via WhatsApp: 45–55% of failed deliveries

Troubleshooting Common Issues

• Template not sending: Check if template status is "Approved" in msg10x → Templates
• Wrong customer number: Ensure Shopify customer phone field includes country code (+91)
• Duplicate messages: Check if you have both Shopify app and API automation both active — disable one
• Delivery failures: Customer may not have WhatsApp — enable SMS fallback in channel settings