India runs on WhatsApp. With 500 million users, WhatsApp is how Indians chat, shop, pay, and get support. msg10x was built to put this incredible distribution channel to work for every Indian D2C brand — not just the top 1%.
“Our mission is to help every Indian D2C brand sell, support, and grow on WhatsApp.”
In 2022, India's D2C ecosystem was exploding — thousands of brands launching on Shopify, selling on Instagram. But there was a silent killer: RTOs. Some categories were seeing 40%+ return rates, bleeding brands dry.
Meanwhile, tools like WATI and Interakt were built for global markets. They didn't understand RTO pain, COD conversions, Hindi conversations, or UPI payments. Indian D2C founders had to stitch together 5 tools to do what should be one platform.
That was the gap we decided to fill.
Our founding team came from Razorpay, Flipkart, Swiggy, and Freshworks. We spent the first 6 months talking to 200+ D2C founders across fashion, beauty, food, and electronics.
We built the RTO Recovery AI first, then the Hindi chatbot, then UPI payments inside WhatsApp. Each feature was launched with a beta cohort and refined based on real outcomes — not assumptions.
Today, msg10x processes 50M+ messages a month and has helped Indian D2C brands recover over ₹500 crore in revenue that would have otherwise been lost.
Every feature we build starts with a real customer problem. We talk to 10 D2C founders every week and ship what actually helps.
RTOs, COD, UPI, regional languages, Shiprocket — we build for Indian realities, not Silicon Valley use cases.
We release new features every 2 weeks. If a D2C brand is losing revenue today, we build the fix this sprint.
No hidden fees, no lock-ins, no surprises. We share our roadmap publicly and ship exactly what we promise.
We've lived the problems we solve. Our 50+ person team has built products used by hundreds of millions of Indians.
Supported by top Indian VCs and angels who understand the D2C opportunity.
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